So you’ve interviewed customers, run some experiments, and built an MVP. You launch the Minimum Viable Product to customers, and all you hear is the chirp of crickets. What do you do next? How do you decide whether to pivot or persevere?
About This Episode
In this episode, you’re going to hear a mentoring session between myself and Aaron Gopp, co-Founder and CEO of Patter. We will tackle pivoting as well as the development of a customer advisory board for your startup.
Patter is a software application that allows early-stage startups to build a brand that people love by focusing on culture and guiding them through the brand development, implementation, and management process.
This episode is filled with many actionable nuggets, and most prevalent are the principles of working through a pivot or persevere decision:
Focus on what’s working – When things are not going as you hope, it’s important to focus on what IS working. In this case, Aaron had four out of forty customers that did engage with the Patter platform. These four customers are likely to teach Aaron and the team something valuable that will help propel them forward.
Get more specific and narrow – Each time you are faced with a pivot / persevere decision you have an opportunity to get more specific. In this case, Patter doesn’t yet have any paying customers; which makes their next milestone to satisfy ONE customer.
Patter did a great job of getting more specific and narrowing in ono more mature startups.
Re-evaluate all activities – When you change the customer segment you’re focused on, everything else in your business model is impacted. As a result, you must re-evaluate all products, people and processes to ensure your startup is laser-focused on the newly hypothesized segment.
With these key principles, you can survive the startup “drunken walk” and find a scalable business model.
I’d love to hear from you — What pivot or persevere decisions have you had to navigate in your startup?