self-awareness

Nail it, then scale it with Eric Bockman

Eric Bockman

This Mentor Me Live episode features Eric Bockman, founder of Auction Roo.  He has an early-stage idea to transform how auction houses distribute merchandise to customers.  Auction Roo does not currently have any paying customers, and Eric is looking for support in finding a business-minded co-founder and narrowing focus to get his first paying customer.

The key lessons for entrepreneurs here are:

  •  Self-awareness — Eric has a very strong awareness of his own strengths and weaknesses.  As a result, is will shorten the amount of time it takes him to find a suitable co-founder.  After you clearly understand yourself, the next step is to move toward ensuring you have a strong founding team. Entrepreneurship is a team-sport, please don’t try to ride this ride alone.
  • Don’t worry about scalability of your idea until you have satisfied customers. In Auction Roo’s case, they don’t yet have any satisfied customers.  As a result, their next milestone is to acquire one satisfied customer.  It likely looks like one auction buyer that has successfully had a small number of deliveries using Auction Roo; a returning customer is likely to be satisfied.   At this early stage, it’s too risky to send an email blast out to 14k auction buyers.  This is risky to both Auction Roo and the auction house.  Shrinking the size of the initial experiments down to 10-20 customers is probably more appropriate and will help the team move more rapidly.

I look forward to seeing you next week!

Connect with Eric Bockman here:

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